At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.
CloudJumper thinks its option of a concurrent user licensing model will be particularly popular in larger enterprise accounts, because rather than a license for each named user, it requires only licenses for the maximum number using the offering at the same time.
The new version of AVG’s RMM platform reworks the platform around the MSPs business processes, greatly reducing installation time and building customizable customer service plans right into the RMM solution.
The new service combines one sandbox Dell has used internally, and being productized for the first time, with two licensed third party sandboxes, on the principle that modern threats that try and evade sandboxes won’t be able to evade three different ones at the same time.
VAR Dynamics completes a major restructuring with a name change to highlight the company’s focus on its platform rather than the services on top, and to illustrate that the company’s base has also moved beyond VARs to include other types of partners.
While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.
Dell’s overhaul of its segmented deployment services into a united ProDeploy offering takes the same step they did in support with ProSupport, and has some attractive new elements for channel partners.
Polycom introduces new and more flexible criteria to reach higher partner levels, while at the same time requiring minimum sales thresholds at all levels and getting more rigorous about joint business plans for upper tier partners.