Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
Apart from the typical benefits from certified status of Microsoft’s validation with customers, Microsoft’s policies of encouraging partnerships is generating new business for Actiance from other Microsoft vendor partners, and developing a higher value-add channel for them.
Office 365 business continues to show impressive growth, although Microsoft is impressing upon partners that the real money here doesn’t come from selling subscriptions, but in integrating it into other solutions and building their own custom offerings on top.
With the Mitel deal now off, Polycom needs to build its own bridge into a cloud future. Nick Tidd, who runs their Global Partner Organization, outlines the company’s plans to do just that, with one key objective being to get their own channel to sell Polycom and Microsoft together.
Kicking off the company’s 2016 Worldwide Partner Conference in Toronto, Microsoft CEO Satya Nadella outlines what a focus on the digital transformation of business will mean to both Microsoft and its partners.
Key elements include Azure becoming Citrix’s preferred cloud platform, and Microsoft Skype for Business now being optimized for the Citrix VDI environment, the only one to receive this preferred treatment.