LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
The new SonicWALL will see big changes and small ones. The big changes are in how the company does business as it untangles from Dell, and it’s a process that they began well before the company was even sold. On the other hand, the new SonicWALL won’t be making significant shifts from its core markets, and partner base.
Last year at Sage Summit, newly appointed CEO Stephen Kelly stressed that Sage was returning to a channel-friendly position under his direction. This year, on the first day of the summit, devoted to Sage’s partners, the company repeatedly stressed the same position – and emphasized that progress has been made since last year.