Tag Archive for Strategy

Sage truly stresses it is truly serious about partners – truly

Stephen Kelly 300

Last year at Sage Summit, newly appointed CEO Stephen Kelly stressed that Sage was returning to a channel-friendly position under his direction. This year, on the first day of the summit, devoted to Sage’s partners, the company repeatedly stressed the same position – and emphasized that progress has been made since last year.

SAP Canada contemplates major drop to Large Enterprise line to provide more partner support

Leagh Turner 2014 005

SAP Canada is thinking about dropping its one billion dollar threshold defining the direct space to the 500-600 million range, but is emphasizing that the idea wouldn’t be to take more business direct, but to make SAP direct resources available to assist partners in the upper half of the SME space.

Continued push into enterprise highlights Kaspersky Lab’s strategic focus

Kaspersky Jon-Whitlock

Kaspersky is counselling its channel to take advantage of the increased market opportunities in the enterprise, both to build new business and expand the company’s brand awareness with major new logos. They are also emphasizing that partners need to be more aggressive in delivering security expertise beyond licenses and support.

SugarCRM seeing success in shift to enterprise market

Clint Oram Sugar

SugarCRM has essentially restructured its whole business model, shifting from an open source model with a freemium component and an SMB focus, to a clearly enterprise-focused strategy. While they have recruited new partners for that space, most of their Elite Partners are long-time partners who have made the transition with them.