Tag Archive for Strategy

A tale of two transformations: Adobe and Best Buy on digitally reinventing themselves

Adobe kicked off its Adobe Summit customer event in Las Vegas with its CEO explaining how Adobe ate its own dog food to digitally transform and fundamentally reshape what had been a successful business. He was then followed by Best Buy’s CEO, who described how his company had followed the same strategy to revitalize a company that had been on many endangered lists.

New Zerto channel leader looks to unite cloud and traditional channel teams in unified partner strategy

Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.

Canadian data in Dell Digital Transformation Index improves in context of just-released global numbers

Canadian organizations are progressing fairly slowly at the higher levels of digital adaptation, but there has been significant movement from the less advanced ranks, and compared to global numbers being released today, the Canadian numbers released last fall look better in comparison.

Avaya to do more joint marketing programs with partners in expanded and more aggressive marketing strategy

Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.

Trend Micro deepens strategic partnering initiatives in intensified Internet of Things strategy

Trend Micro recently made multiple announcements around different elements of their IoT strategy, with a new program that leverages and publicizes Trends vulnerability research to provide IoT device makers with risk assessment services before they go to market being particularly important.

NetApp adapting storage and software business unit to Cloud First requirements

All-flash led NetApp’s climb back from the brink to profitability, and all-flash remains one of NetApp’s strategic priorities this year. However, while Joel Reich’s business unit delivers most NetApp revenue, its development priorities have transitioned to the new Cloud First approach