Another new certification, for IoT, is being developed but not yet ready. DigiCert is also looking to manage possible channel conflict issues through a new automated deal registration system, which is still in the process of being rolled out.
Morpheus Data, which sells entirely through channel partners, focuses on cloud cost optimization, cloud management, and DevOps automation, and is seeing strong momentum, including an uptick in seven-figure deals.
Hitachi Vantara will leverage Tech Data’s Internet of Things’ capabilities to a greater extent than before, which is critically important in Canada, where new analytics-focused partners need to be recruited, and Tech Data is the sole Hitachi Vantara distributor.
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
Barracuda said this new capability is something that their partners have been asking for, and will allow them to take a more full-featured offering to their customers – which will be an additional revenue generator as well.
AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.