AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.
Safetica introduced a branded DLP offering to the North American market last year, an enterprise solution simplified for SMBs. Now with a new partner program focused on training MSPs how to offer a proof-of-concept to customers, they are looking to grow the partner base from dozens to thousands.
Trustwave is aggressively trying to build out partner skillsets as they move to more of an MSSP model, and try to build up their percentage of channel sales. A new online training system and partner portal are two tools in this effort.
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.
While Trailhead was created in 2014 specifically to teach Salesforce skills in a gamified manner, myTrailhead, scheduled to be available in 2018, is envisioned as becoming a tool to impart all corporate learning.
CommScope is looking to deepen enterprise penetration in the infrastructure business for their digital distributed antenna systems, with a new program to train partners on designing and building in-building wireless.
The changes, which will see partners who sell through the cloud Exchanges receive back-end rebates and program credit for the first time, are part of a new initiative that establishes a new Sophos Cloud Security Provider cert in the company’s partner program.
The new SonicWall program will co-develop professional services with the designated professional services partners, and then make the services available to all partners through a SKU, with the implementation done by a local professional services partner,
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.