At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.
SonicWALL has expanded its Customer Success organization and is approaching the beta stage with a new and enhanced support program for partners, which should be generally available by the end of the year.
NY-based MSP Secure Now developed a HIPAA-focused security offering for the health care industry in 2009, and has now added a new offering aimed at the more general market, targeting SMBs, and sold only through partners. Canadian partners are being eagerly sought.
The Channel Standards, which are now four in number, differ from the older Trustmarks in being completely free for anyone, as CompTIA’s priority with them is to expose them to the widest possible audience.
Dell’s channel business did very well in the first quarter of their new year. At this stage though, there is still no definite clarity on the channel implications of assets entering Dell – and exiting it, with the SonicWALL divestiture.