Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.
SonicWALL has expanded its Customer Success organization and is approaching the beta stage with a new and enhanced support program for partners, which should be generally available by the end of the year.
NY-based MSP Secure Now developed a HIPAA-focused security offering for the health care industry in 2009, and has now added a new offering aimed at the more general market, targeting SMBs, and sold only through partners. Canadian partners are being eagerly sought.
The Channel Standards, which are now four in number, differ from the older Trustmarks in being completely free for anyone, as CompTIA’s priority with them is to expose them to the widest possible audience.
Dell’s channel business did very well in the first quarter of their new year. At this stage though, there is still no definite clarity on the channel implications of assets entering Dell – and exiting it, with the SonicWALL divestiture.
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.
While Sophos has MSP partners, they have not had a program that provides support for their specific business model and requirements before now. MSP Connect is aligned with the ways MSPs sell, and provides rewards for upselling and cross-selling Sophos’ broad range of security services.
Riverbed adds new tracks for integrators and managed services, extends rebates and incentives, and is aiming to have all its offerings capable to being offered by partners on a subscription basis by the end of 2016.
At an event Wednesday, Avaya strongly urged its partners to look closely at their networking fabric and the middleware which enables its automation, saying that it provides a clear path to smart computing and a strong differentiator from competitors.