Apart from the typical benefits from certified status of Microsoft’s validation with customers, Microsoft’s policies of encouraging partnerships is generating new business for Actiance from other Microsoft vendor partners, and developing a higher value-add channel for them.
The move of the distributor’s facilities from Montreal to a facility of double the size in the Greater Toronto Area will enable more Canadian integration work, better SLAs for more customers, and improved co-ordination with the U.S. distribution facility in Indianapolis.
Ottawa’s Combat Networks won the Networking Partner of the Year award from Avaya. The solution provider, which has a deep Avaya practice, also listened closely to the details about Avaya’s strategy and approach going forward.
Santiago Aguirre, who adds Canada to his Caribbean and Latin American responsibilities, says this will leverage regional strength to strengthen Avaya in Canada, and that he won’t be disrupting Auld’s work in Canada.
Avaya recently introduced its new Avaya Midmarket Select Program. But the program itself is only part of the company’s strategy to significantly increase its presence in the mid-market space in Canada.
The new program is also much simpler than the old, with the number of tiers cut by almost two thirds. The cloud changes won’t impact Canada though – the cloud product still isn’t available here. Canadian partners will find opportunity registration and training changes interesting however.
Sennheiser, best known for its premium consumer products, already has a strong distribution network in Canada, but adds two more distributors to generate more opportunities and stimulate even greater awareness of its presence in the commercial space.
The Voyager Focus UC becomes the top of the line model in Plantronics’ noise cancelling office products line. It also features Dynamic Mute Alert feature, which senses and alerts users when they are trying to talk when muted.
Esna will become a wholly-owned subsidiary of Avaya, with Avaya ‘planning to adopt’ Esna’s over 200 active channel partners. Avaya also said the deal will provide existing Avaya partners with significant new opportunities.
Digital disruption is intensifying IT democratization, and Dell is responding with a datacentre strategy which some competitors likely consider heresy, but which Dell believes is the wave of the future.
In the U.S., ScanSource will carry Mitel’s entire product line, but in Canada, where the core Mitel products do not go through distribution at all, ScanSource will be limited to the Aastra product line.
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.