Violin Systems CEO Ebrahim Abbasi talks with ChannelBuzz about his plans to return the all-flash pioneer to relevance and long-term success following their late-2016 Chapter 11.
Violin has never been a serious North American channel player before, but having remade the company with a channel-friendly product and channel-centric go-to-market platform, it has selected Arrow as its first North American distributor
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.
Violin’s new platform is the first all-flash storage system designed to run all primary storage for less than traditional spinning disks, and should significantly expand what to date has been a limited North American channel presence.
Violin Memory builds out its Windows-centric all-flash storage lineup, ramps up recruiting of Microsoft VARs for what will be a major new business.
