Dell CEO Michael Dell and Dell EMC Global CTO John Roese laid out the Dell view of AI and the IoT, and the company’s strategy to lead the market in addressing them.
The IDPA series Dell EMC rolled out last year was aimed at the enterprise, but the DP4400 was specifically built for SMB and midmarket customers, and is being targeted there rather than at ROBO deployments of enterprises.
The SaaS option will strengthen go-to-market options for Virtustream and their strategic partners and channels. Virtustream also recently made an executive alignment to give a higher priority to the indirect channel.
The changes include better definition of tiers and requirements to advance, new competencies in all the Dell Boomi solution areas, and much better partner accessibility to resources.
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.
Dell EMC has made strengthening its position in midrange storage a priority, and in addition to the new product upgrades has also introduced a customer satisfaction guarantee.
Dell doubles down on the Internet of Things, announcing a new organization, enhanced funding and a road map for future innovation.
Millard, a veteran EMC channel exec who has most recently been in charge of channels at Virtustream, comes on board the Dell EMC channel team as a focused storage specialist.
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
The Dell EMC channels team was extremely happy with the results of the first quarter of its new unified partner program.
Dell EMC partners now have full programmatic access to Virtustream Enterprise Cloud, to the same degree they have access to their Storage Cloud.
The company also announced a new plug-in, which fulfills a critical task in linking the Virtustream cloud to VMware’s vRealize suite.
Dell Boomi recently appointed David Tavolaro as their channel chief, and he discusses his strategy to expand the amount of business the iPaaS vendor does through partners.
At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.
The new Web-scale object storage platform will extend on-prem EMC storage and backup applications into the cloud, and continue the trend of requiring the assistance of more channel partners than had been the case when Virtustream was acquired.
