In The Channel

What F12.net has learned from 20 years and 15+ acquisitions

F12.net founder and CEO Alex Webb and Chief of Staff Leanne Yeatman walk through two decades of M&A experience – from their first acquisition in 2006 to their recent private equity transition – covering what makes them pursue or walk away from a deal, what integration really looks like on Monday morning, and what MSP owners need to hear if they’re thinking about selling.

Distribution
In The Channel
In The Channel

The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur

WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.

In The Channel

Cork Cyber is evolving from cyber warranty provider to MSP security platform

Cork Cyber started life as a cyber warranty company backed by Datto founder Austin McChord, writing cheques when MSPs’ clients got hit. CEO Dan Candee is now building something much broader – a risk intelligence and remediation platform designed to close the gaps before the cheques need to be written. In this conversation, Candee walks through the strategic pivot from warranty to platform, explains the Credit Karma model behind Cork Score, gets specific about pricing and how MSPs can actually make money with Cork, and shares what the company’s own claims data is revealing about threat actors targeting Canadian businesses.

In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

Channel Programs
In The Channel
In The Channel

Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk

A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.

In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.